Easyhome opened Hexi Branch, its 37th store, on May 15 in Taiyuan, capital of Shanxi Province. It is the largest one-stop shopping center for construction and decoration materials in the northern part of China. Government officials from Taiyuan Municipality and the city’s Wanbailing District, senior executives from Beijing Easyhome Investment Holding Group, and leaders in related associations attended the ribbon-cutting ceremony, along with representatives of famous companies in the industry from both home and abroad and friends of news media in Shanxi Province.
Since December 2005 when it started its business in Taiyuan, the well-known home improvement chain has brought with it modern concept of consumption and the latest trend in home decoration industry. After only five years, it became an industry leader in the area and made great contributions to the overall improvement of the industry in Taiyuan. Its success was followed by the coming of other international and domestic top brands. With the opening of two stores in November 2009 and in May 2011 respectively, Easyhome plans to accelerate its expansion in Shanxi Province and a total of 8-9 locations will be seen in the future two years in Datong, Linfen and other cities in the province, in addition to Taiyuan. Its strategic goal is to improve the influence of its brand and increase its competitiveness in the industry.