NSGA member Dick's Sporting Goods and the Dick’s Sporting Goods National Runners’ Month recently named Action for Healthy Kids as its official charity partner and beneficiary for the 2011 campaign. Together, Dick’s Sporting Goods National Runners’ Month and Action for Healthy Kids will raise awareness about the importance of maintaining a healthy and active lifestyle through daily physical activity. The partnership will be activated across various elements of the program including social media platforms, newsletters and web promotion.
Additionally, Dick’s Sporting Goods National Runners’ Month sponsored 50 runners to help support Dean Karnazes, Dick’s Sporting Goods National Runners’ Month ambassador, during his 5K race in Pittsburgh on April 27th at Aiken Elementary School. With less than 400 miles to go, this energetic team helped motivate him to continue his epic trek across the country.
“Dick’s Sporting Goods National Runners’ Month is proud to support Action for Healthy Kids as part of our committed efforts to helping the youth of America become fit and active,” said Lauren Hobart, Senior Vice President and Chief Marketing Officer of Dick’s Sporting Goods. “Through this partnership, we hope to inspire the country to get out and go for a run in an effort to raise further awareness for childhood obesity.”
Dick’s Sporting Goods National Runners’ Month has made a gracious charitable donation of $27,500 to help Action for Healthy Kids fight childhood obesity. The donation has been made in conjunction with “Regis & Kelly’s Run Across America with Dean Karnazes,” the popular morning talk show’s coast-to-coast challenge designed to inspire Americans to get up, get active and get healthy. Action for Healthy Kids also is the beneficiary of the Run Across America.
Over 170,000 runners who will be participating in the ten races that comprise Dick’s Sporting Goods National Runners’ Month will be made aware of Action for Healthy Kids mission and will have the ability to get involved with and donate to their cause through a dedicated page on their website.
“It’s so important that we get our children eating well and moving more, that’s why we’re excited to have the support of Dick’s Sporting Goods National Runners’ Month,” said Rob Bisceglie, Action for Healthy Kids Executive Director. “Runners are passionate about active, healthy lifestyles, just like Action for Healthy Kids, and this is a great way to highlight the importance and benefits of physical activity and to make a difference for more kids.”
In addition to supporting Action for Healthy Kids, Dick’s Sporting Goods National Runners’ Month will also feature running ambassadors Kara Goucher, Ryan Hall, as well as a variety of other activities geared towards highlighting running and the running community nationally.