Sino-report
Home Sign in Research report Data Center Industry News Custom Research About us
Research report:                          Automotive  |  Electronics  |  Mechanical&Automation  |  New Energy  |  Medical  |  Advanced Materials  |  Building Products  |  Transportation  |  Communication  |  Chemical  |  Finance  |  IT Industry  |  Food  |  Home Appliances  |  Forestry  |  Agriculture  |  Textile  |  Culture Industry  |  Consumer goods  |  Others  |
 Home > Industry News > Culture Industry > Text
Chinese companies to spend $835m on World Cup advertising
Author:admin    Source:Sino-report    Number of clicks :     Update time:2018-06-11 15:21
China will see the biggest boost in ad dollars with $835 million spending on advertising in this year's World Cup...
A child walks in front of a banner featuring Zabivaka, the official mascot of the upcoming 2018 FIFA World Cup, outside Olymp Stadium, Iceland's national football team's training site, in the village of Kabardinka outside Gelendzhik on June 9, 2018.  [Photo/VCG]

China will see the biggest boost in ad dollars with $835 million spending on advertising in this year's World Cup, which will be held in 11 cities in Russia from June 14 to July 15, Yicai.com's app reported on Sunday.

Chinese companies' advertisement spending in this year's World Cup doubles that of the United State, which is about $400 million, and it is also far more than host nation Russia, at about $64 million, according to statistics from media group Zenith, which focuses on market analysis.

Seven Chinese companies - including Dalian Wanda Group, Hisense Electronics Co, China Mengniu Dairy Co, Yadea Technology Group Co Ltd, Vivo Mobile Communication Technology, Zhidian Yijing Virtual Reality Technology with Immerex as its brand and male clothing brand DIKING - are on the sponsors list for this year's World Cup, compared with eight years ago when only one Chinese company for the first time in history sponsored the World Cup in South Africa.

Chinese property and entertainment conglomerate Dalian Wanda Group is a top-tier partner, having signed up in 2016 with $150 million, which allows the company enjoy all advertising and marketing rights of FIFA World Cup matches in 2018, 2022, 2026 and 2030.

Hisense Electronics Co, China Mengniu Dairy Co and Vivo Mobile Communication Technology are the second-tier partners, accounting for 60 percent of sponsors of this level, the report said.

"China plays a very important role in the career of promoting soccer's globalization and its participation is indispensible," said Fatma Samoura, secretary-general of FIFA

"We proposed a clear goal in 'FIFA 2.0: The Vision for the Future" to make over 60 percent of world's population participate in soccer game by 2026. To achieve this goal, we must focus on China, the 1.4 billion soccer fans and potential fans," according to Samoura.

FIFA changed the sponsoring system this year by allowing regional sponsors representing five continents to participate in the matches and this reform gives Chinese companies, such as Yadea, Immerex and DIKING, more opportunities to showcase their brands in international arena.

The media industry can expect global advertisers to spend $2.4 billion in total this year and the brands are expected to reach 3.5 billion global audiences at World Cup 2018, CNBC reported.

Order Online
Contact Us
Tel: 400-988-9999
Fax:010-82889999
Phone :+8615313587056
Email:Sale@sino-report.com
Email:Cousult@sino-report.com
Online Consultation
MSN :Sino-report@hotmail.com
MSN :Sino-report@foxmail.com
Skype: Please Please
Latest Reports
  More>>
[Culture Industry] Explosive growth predicted for sports industry
[Culture Industry] Guitar sector innovation strikes a chord in Guizhou
[Culture Industry] Short video service providers expanding globally
[Culture Industry] China sees sizzling summer movie market
[Culture Industry] French soccer team gets hero's welcome in Paris
[Culture Industry] Heilongjiang promotes culture industry at HTF
[Culture Industry] Chinese companies to spend $835m on World Cup advertising
[Culture Industry] China to investigate alleged tax evasion in film and television industry
[Culture Industry] Xi says media act as bridge for SCO
Popular reports
  More>>
China sees sizzling summer movie market
Heilongjiang promotes culture industry at HTF
Industry Data
  More>>
China opens market to Kenya's agricultural products
China's publishing industry booming over past 40 years
Industrial Production Operation in July 2018
Total Retail Sales of Consumer Goods in July 2018
National Real Estate Development and Sales in the First Seven Months of 2018
NSDP/SDDS for the People's Republic of China
Market Price of Important Means of Production in Circulation, July 01-10, 2018
In the first five months of 2018, the profits made by industrial enterprises above the designated siz
Purchasing Managers Index for June 2018
Market Price of Important Means of Production in Circulation, June 21-30, 2018
In global EV battery shipments during Jan - Apr 2018, LG Chem and Samsung SDI ranked 4th and 6th
Based on Jan - Apr shipment record, Kia Motors Remain on Top 10 in Global PHEV Power Brands Ranking
Consumer Prices for May 2018
Producer Prices for the Industrial Sector for May 2018
Industrial Production Operation in May 2018
Investment in Fixed Assets for the First Five Months of 2018
National Real Estate Development and Sales in the First Five months of 2018
Producer Prices for the Industrial Sector for April 2018
Stable Performance for the National Economy in April
Total Retail Sales of Consumer Goods in April 2018
Industrial Production Operation in April 2018
National Real Estate Development and Sales in the First four months of 2018
Sales Prices of Residential Buildings in 70 Medium and Large-sized Cities in April 2018
Industrial Profits Increased in the First Four Months of 2018
Industry News
  More>>
Iron and steel sector gains strength
China’s wines take center stage
Machinery manufacturing fair boosts Sino-Russian ties
Medical device manufacturers display their latest technology
Soybean farmers store crops amid hopes of higher prices
Tourism industry opening on agenda
Tech competition eases startups' access to China market
China's excavator sales grow 44.9% in October
China's solid waste imports continue to slump on tightened ban
Delivery orders jump 25.12% to 1.35b on Singles Day
Related Links
Li Na's French Open victory will boost contracts, Rolex sales.
Chinawood-Hengdian the world's largest outdoor film studio in China
Chinese James Bond movie on the cards

Sitemap       |       Join Us      |       Customer Service       |       About Sino-report
Copyright © 2011-2025 Sino-report Consult Inc.
Sino-report@hotmail.com    Postmaster@sino-report.com
No.18 Zhichun Road, Haidian District. Beijing 100089.China
Information and data contained in this site is for reference only pursuant to operate your own risk
Sino-report