Infant formula foods market mainly included infant formula powder and infant complementary foods.
Global revenue of Infant Formula Foods was valued at 63185.14 million USD in 2017, and the global revenue of Infant Formula Foods is forecast to reach 62707.65 million USD by the end of 2025. Global production value of Infant Formula Foods was valued at 31892.36 million USD in 2017, and the global production value of Infant Formula Foods is forecast to reach 31692.94 million USD by the end of 2025.
The Infant Formula Foods industry concentration is not high. The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Asia is the largest consumption region of Infant Formula Foods, with a consumption market share nearly 50% in 2017, especially China, the growth rate is significantly more than the world in recent years, with a consumption market share nearly 30.57% in 2017. And the price is the highest in the world. Nearly half of the market relied on the import of milk powder. However, in order to protect the local dairy industry development, China promulgated a series of policies to protect policy in recent years, such as the number of registered trademarks. Therefore, if foreign brands want to enter the market China, it must pay attention to the market policy of China. The second place is Europe; following Asia with the consumption market share 22.23% in 2017.
In recent years, the annual number of newborns is gradually declining, such as APAC, North America, Europe, which has caused a great impact on infant formula foods industry, especially in 2016 and 2017. Even if the milk price has decreased, but still could not offset the negative impact of declining birth rate.
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