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China Online Game Market Share,2011Q1
Author:Sino-report    Source:Analysys    Number of clicks :     Update time:2011-07-12 10:04
Sino-report Data Center July 2011

According to Analysys International, China online game market has created 8.5 billion Yuan in Q1, 2011, with a sequential growth rate being 6.1%. Top 5 manufacturers occupied 77.9% share. Market concentration increased slightly.
Analysys International finds that 1st tier of China online game market is recovering. Market concentration has increased to some extent and each innovated enterprises have its own peculiarity.
Tencent's customer online game is expected to create 2.36 billion Yuan in Q1 (excluding web revenue totaling 376 million Yuan). Benefited from seasonal factors, user payment rate and ARPU will improve.
SNDA games business (including SNDA online and SNDA games) are expected to create 1.5 billion Yuan in Q1. According to online game data provided by Analysys International, Dragon Valley enjoyed a marked growth in its revenue and The Tower of Eternity has showed growth in the number of online players and total online period. SNDA Legend series has maintained a steady development and launched its testing of Legend online games with three days as a phase. The phase of simple role development reduces the wait and the loss during long time growth and guides players into PVP phase quickly.
Netease is expected to create 1.48 billion Yuan in Q1. The updating of WOW takes the lead in the market. According to online game data provided by Analysys International, 3rd transactions of WOW by the end of March are centralized. All Stars entered into the Chinese Market and got commercialized. Analysys International predicts that All Starts will not bring marked revenue to Netease in the short run.
Perfect World is expected to create 6.02 billion Yuan in Q1 (including overseas authorized revenue). The slight growth mainly comes from the promotion of Perfect World, ZhuXian 2 during the Spring Festival.
Changyou is expected to create 6220 million Yuan in Q1. Its growth mainly derives from the promotion during the Spring Festival and overseas business. According to online game data provided by Analysys International, TLBB has offered Flying Dragon in the Air on 18th, March. In the following two days, its online player volume and online time have created historic high. Flying Dragon in the Air has provided more goals for players, like flying horse, celebrity statue and illustrated handbook. It added two new copies in its PVE. It is predicted that it will bring about a steady growth in Q2. In overseas market, curtail in Viet Nam won't bring about any side effects to this game.
Giant is expected to create 375 million Yuan. Its Journey 2 has shown a nice performance and made steady contribution to its revenue. What deserves our attention is that huge ad investment has been made in Journey 2 in the first half year. Its net growth rate might drop slightly accordingly.
In aspects of other manufacturers, Kongzhong has made a substantial growth in its revenue, to reach to 39 million Yuan, with a sequential growth rate of 50%. Tank World is beyond expectation and will make an overall contribution in Q2. Currently, its number of online players and the sales of time card keep growing rapidly.
Linekong's Moshenwushuang is also beyond expectation. According to Analysys International, this game maintains a rapid growth even without huge ad investment. The overall quality of this game is high. One predicts that Linekong will gain 61 million Yuan this quarter with a sequential growth rate being 24%. In Q2, Moshenwushuang will also make its contribution to the revenue, which signifies a rosy prospect.
Research Statement
The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users' and business information.
It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

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