According to EnfoDesk recently released by Analysys International, the growth rate of China Check-in LBS market slowed down fast. By then end of March, 2011, the accumulated accounts of Check-in LBS reached 6.55 Million. Compared with 5.20 million in Q4, 2010, its sequential growth rate fell greatly to 26%.
As it is shown above, having experienced a fast development in 2010, the growth rate of Check-in LBS dropped dramatically. It is mainly due to the following two facts:
1. There is a limitation in the potential user group. The terminal and the strangeness for location applications constitute a bottleneck for the user group. Check-in LBS applications feature social network. Broken transfers caused the ceiling of users and the increased online cost.
2. Check-in LBS has lower magnetism to users. The development of China Check-in LBS applications concentrates on the model of Check-in due to the mono extension model. Moreover, Check-in LBS applications need a whale of off-line message to develop. However, owning to the underdevelopment of China LBS industry, off-line operators' resource possesses nearly no low-cost platform to complete the transfer. Therefore, Check-in LBS applications don't hold much attraction. Currently, user activity only maintains at a lower rate between 10%- 15%.
In review, the development of China Check-in LBS still faces greater challenge. However, with its innovated application model, especially its substantial marketing value, it will become a mobile internet application.
In the future, China Check-in LBS application market will follow two trends:
1. Check-in LBS players will face a round of shuffle. Dozens of players of China Check-in LBS applications repeat Foursquare model and their services have a very small disparity. With the development of market, especially the introduction of capital, the market will soon face a round of shuttle.
2. Independent Check-in LBS players will be threatened by giant manufactures. The development of Check-in LBS applications is on the earth dependent on the setting-up of social network. Giant internet manufactures, especially internet social manufactures have already their own extensive user network. Their cost in transferring users is much lower than those independent manufactures who need establish user network from the beginning. Therefore, independent Check-in LBS players will face growing threats from giant manufactures, especially from internet social manufactures who make application transfers. By the end of 2011, the number of Chinese independent Check-in LBS application manufactures will shrink to 15.
China Check-in LBS Market is a mobile application market with mobile phone as a typical communication devise, mobile communication network as its data transfer passage and location friend-making as its main application content.
Amount of Accumulated Accounts is the number of accounts that have been logged on and used at least for one time.
Amount of Active Accounts is the number of accounts that have used mobile location friends-making application at least for one time within a quarter.
The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users' and business information.
It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.