According to EnfoDesk released by Analysys International, the top 3 advertising operators are Baidu, Alibaba and Google China. They respectively accounted for 27.4%, 18.1% and 7% of China online ads market share.
The internet search market kept leading the online ad market, and Baidu take the first place. The overall development of Google China was brought by the strength of its exports. Along with the development and improvement of Taobao Express and Taobaoke as well as the influence from e-commerce enterprises, Alibaba has seen a tremendous rise in its market share, reaching 18.1%. Portals attract advertisers by innovated ways of advertising against the backdrop that graphic ads with traditional brand touched the ceiling. The mutual support of portal business and social media business, especially the warming up of social media marketing has provided the chance for portal development. In addition, new media represented by Youku and Soufun have maintained a favorable momentum of growth. Especially Soufun with its market share of 2.5% has overrun Netease in Q1, 2011.