Analysys International holds that the following factors influenced the transaction value of China internet search market.
For one thing, seasonal factors are one of the regular reasons to affect the market. Q1 is usually dull for online ads. Advertisers made less investment, which is also true to search advertising. For another, Baidu launched in Q1 its precision marketing products: Sokeee and Repeat customers. Taking advantages of Phoenix Nest and Union, the product increased its precision and effects. Moreover, its product Aladdin also improved the overall business. Besides, search marketing is still a common way to do marketing and promotion and will be appreciated gradually.