What is worthy of mentioning is that even though Apple was far ahead of others in China tablet PC market in Q1, 2011.Its share was still less than 80%. However, iPad’s market share is usually over 80% in the global market. The reason is as follows: in the domestic tablet PC market, in addition to Apple, we have more other manufacturers supplying a wide range of products, especially those less than thousand Yuan. Those products attract some users who don’t place high demands. Moreover, the tablet PC like Eben, taking difference-making competition strategy could gain some market share and therefore make Apple’s market share reduce.
Compared with Q4, 2010, more brands of tablet PC came into the market, including iPad2 produced by Apple, which has the same price with iPad. Owning to the release of iPad2 (Hong Kong) in April, the price of smuggled iPad kept reducing and its sales volume grew greatly. 4.41% market share was held by iPad2 among iPad series in Q1, 2011.
According to the newest findings provided by Analysys International, to cultivate consumers is the priority for tablet PC manufacturers at the moment, especially to smartphone manufacturers like Motorola. The sale channels of Tablet PC shouldn’t be completely dependent on those of mobile phone. It is necessary to build brand experience center in some place.
Motorola Xoom, Lenovo LePad and other famous devices will exert an influence to the tablet PC market in April, 2011. Apple will meet more challenges when it further expands its market in China within a short period in the future.
