Sino-report
Home Sign in Research report Data Center Industry News Custom Research About us
Research report:                          Automotive  |  Electronics  |  Mechanical&Automation  |  New Energy  |  Medical  |  Advanced Materials  |  Building Products  |  Transportation  |  Communication  |  Chemical  |  Finance  |  IT Industry  |  Food  |  Home Appliances  |  Forestry  |  Agriculture  |  Textile  |  Culture Industry  |  Consumer goods  |  Others  |
 Home > About us > Text
Information or Data Analysis
Author:admin    Source:Sino-report    Number of clicks :     Update time:2018-05-31 21:11
Information procured from secondary and primary initiatives are then, analyzed by using the following tools/models: (a partial list)

Information procured from secondary and primary initiatives are then, analyzed by using the following tools/models: (a partial list)

  • Identifying variables and establishing market impact
  • Establishing market trends
  • Analyzing future opportunities and market penetration rates by understanding product commercialization, regional expansion etc.
  • Analyzing reimbursement/regulatory trends and changes in market dynamics to establish future growth
  • Analyzing sustainability strategies adhered by market participants in an attempt to determine future course of the market
  • Analyzing historical market trends and super-imposing them on the current and future variables to determine year-on-year trends
  • Understanding consumer base, procedure trends and regulatory framework
  • Keeping a track of technological advancements in individual segments
  • Base numbers are established by analyzing the following:
    • 1. Company revenues and market share (this list generally includes the analysis of revenue published by publicly listed manufacturers)
    • 2. Derivation of market estimates via analyzing parent and ancillary markets

The following techniques outline our research methodology:

  • Model selection: demand based bottom up approach, usage rates based approach and mixed approach (top down and bottom up)

Market research approaches

Market research approaches diagram

Value chain based sizing & forecasting

Value Chain
  • Penetration modeling for products
    • 1. Determining and forecasting penetration via analyzing product features, proposed pricing, availability of internal and external substitutes etc.
    • 2. Heuristic estimation of year-on-year sales by conducting primary interviews with:
      • - Healthcare practitioners
      • - Industry experts & KoLs
      • - Distributors
    • 3. Product sizing and forecasting by following a diffusion model based on S-curve growth
  • Analysis of current usage rates and patterns to determine substitution rates
  • Regression and variable analysis
    • 1. Identifying variables and assigning impact to determine growth)
    • 2. QFD modeling for market share assessment (an example cited in the figure below)
    • 3. Referring to historic data to establish base estimates
    • 4. Using exponential smoothing for forecasting
  • User size based penetration
    • 1. Analyzing current needs and determining penetration to estimate market size or sales
    • 2. Using unmet needs and capitalization rates to determine growth
  • Trend analysis (based on year on year trending models)

QFD Modeling for Market Share Assessment

Scores derived via QFD Price Efficacy rates Current penetration Future prospects Consumer preference index
Product A 10 9 7 9 6
Product B 8 9 4 6 5
Product C 10 7 1 7 9
Product D 4 8 10 9 4
Product E 8 6 6 3 1
Weightage in terms of %
   
Price 25%
Efficacy rates 25%
Current penetration 25%
Future prospects 10%
Consumer preference index 15%
  100%
Market shares as calculated for initial research purposes
  Average score Relative market size
Product A 8.3 24.84%
Product B 6.6 19.47%
Product C 6.6 19.32%
Product D 7.0 20.65%
Product E 5.5 16.08%
  33.9%  

NOTE: THE ABOVE ILLUSTRAFED FIGURE IS FOR REPERSENTATION PURPOSES ONLY, ATTRIBUTE SELECTION AND SCORE RENDERING IS AN EXTENSIVE PROCESS INVOLVING RIGOROUS PRIMARY AND SECOUNDRY RESEARCH.

Order Online
Contact Us
Tel: 400-988-9999
Fax:010-82889999
Phone :+8615313587056
Email:Sale@sino-report.com
Email:Cousult@sino-report.com
Online Consultation
MSN :Sino-report@hotmail.com
MSN :Sino-report@foxmail.com
Skype: Please Please
Latest Reports
  More>>
Popular reports
  More>>
Industry Data
  More>>
China opens market to Kenya's agricultural products
China's publishing industry booming over past 40 years
Industrial Production Operation in July 2018
Total Retail Sales of Consumer Goods in July 2018
National Real Estate Development and Sales in the First Seven Months of 2018
NSDP/SDDS for the People's Republic of China
Market Price of Important Means of Production in Circulation, July 01-10, 2018
In the first five months of 2018, the profits made by industrial enterprises above the designated siz
Purchasing Managers Index for June 2018
Market Price of Important Means of Production in Circulation, June 21-30, 2018
In global EV battery shipments during Jan - Apr 2018, LG Chem and Samsung SDI ranked 4th and 6th
Based on Jan - Apr shipment record, Kia Motors Remain on Top 10 in Global PHEV Power Brands Ranking
Consumer Prices for May 2018
Producer Prices for the Industrial Sector for May 2018
Industrial Production Operation in May 2018
Investment in Fixed Assets for the First Five Months of 2018
National Real Estate Development and Sales in the First Five months of 2018
Producer Prices for the Industrial Sector for April 2018
Stable Performance for the National Economy in April
Total Retail Sales of Consumer Goods in April 2018
Industrial Production Operation in April 2018
National Real Estate Development and Sales in the First four months of 2018
Sales Prices of Residential Buildings in 70 Medium and Large-sized Cities in April 2018
Industrial Profits Increased in the First Four Months of 2018
Industry News
  More>>
Iron and steel sector gains strength
China’s wines take center stage
Machinery manufacturing fair boosts Sino-Russian ties
Medical device manufacturers display their latest technology
Soybean farmers store crops amid hopes of higher prices
Tourism industry opening on agenda
Tech competition eases startups' access to China market
China's excavator sales grow 44.9% in October
China's solid waste imports continue to slump on tightened ban
Delivery orders jump 25.12% to 1.35b on Singles Day
Related Links

Sitemap       |       Join Us      |       Customer Service       |       About Sino-report
Copyright © 2011-2025 Sino-report Consult Inc.
Sino-report@hotmail.com    Postmaster@sino-report.com
No.18 Zhichun Road, Haidian District. Beijing 100089.China
Information and data contained in this site is for reference only pursuant to operate your own risk
Sino-report